Pragmatic Play Integrates Live Content with Kindred

Pragmatic Play, one of the most prominent providers of live content in the industry, has signed a partnership with Kindred, the leading operator group. The partnership sees Pragmatic’s live casino content integrated with its latest partner.

Both brands already have a strong partnership, with the provider’s slots already integrated with the Nordic operator.

Thanks to the new partnership, Kindred will gain access to the supplier’s renowned Live Casino portfolio. Pragmatic’s portfolio of live content has seen great success, especially after the launch of the Blackjack and Roulette Azure variants, and the popular Baccarat and Speed Baccarat titles. Also, the supplier is preparing for the launch of its first game show title, Mega Wheel.

Thrilled to be in Business

Representatives from Pragmatic, which also recently partnered with Groove, say that Kindred is one of the leading operator groups and that they are thrilled about being in business with them.

Lena Yasir, Vice President at Pragmatic said: “Kindred is one of the largest operator groups in the world and we are thrilled to share our products and innovations with them.

“Direct integration allows us to share innovative products, while delivering a chance for big prizes and higher enjoyment to the operator’s players. We continued getting impressive results from our Live Casino portfolio and we’re eager to see how they will perform with Kindred.”

Cristiano Blanco, Head of Gaming at Kindred, added: “Throughout our existing partnership, the stellar work ethic of Pragmatic Play has been rewarding for both parties, and the direct integration of their Live Casino portfolio will allow us to align even closer.

“We know that their state-of-the-art products will entertain our customers for years to come.”

More About the Brands

Over the course of 20 years, Kindred has brought together 11 of Europe’s most successful online gambling brands to form one of the largest online gambling companies in the world. The company offers 25 million customers a great form of digital entertainment and operates a multi-brand business where they engage with customers through a portfolio of global brands.

Additionally, Pragmatic Play recently entered the UK market and is a leading content provider to the iGaming industry. The company offers a multi-product portfolio of innovative, regulated and mobile-friendly slots, live casino, bingo and more. The supplier’s focus is on designing games perfect for player experience on mobile and desktop. The company delivers immersive and exciting games. Its reputation of this provider is built on reliability and a long track record of rapid delivery and the ability to tailor their products according to the needs of the operators.

Source: “Pragmatic Play Sets The Seal On Live Casino Direct Integration With Kindred”. Pragmatic Play. December 1, 2020.