Playtech Expands Operations with Novibet in Greece
Playtech, one of the industry’s leading gambling technology companies, has signed a partnership with Novibet. The partnership sees the launch of Playtech’s casino and live casino software on its partner’s dedicated Playtech Casino tab and live casino tab in Greece. The gambling tech company will also work with its new partner to launch its content in Italy and the United Kingdom.
Novibet will offer the casino content through a dedicated tab called Premium Slots, together with localized and branded content.
Looking Forward to a Fruitful Partnership
Representatives from Novibet say that they are happy about expanding their game offering and that they are looking forward to working with this brand.
Nikos Olympitis, General Manager at Novibet said: “We’re delighted to expand our game offering with Playtech to bring its industry leading content to our wide-ranging audiences. We look forward to developing this partnership further as we continue to grow our content offering.”
Officials from Playtech, which recently launched its live casino jackpot in Italy, say that they are delighted about partnering with this new partner and that they are continually growing in Greece. They are looking forward to working with a company renowned as Playtech.
Yori Arami, Commercial Director at Playtech, said: “We are delighted to partner with Novibet, one of the industry’s leading operators. Novibet continues to grow in Greece and across Europe and now its players can enjoy our industry leading Casino and Live Casino content. Our scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with fast growing companies in fast growing markets.”
More on Playtech
This supplier was founded in 1999 and ever since then, its approach has been centered on the continual development of best-of-breed gaming products and content, and its success built upon strong partnerships with their licenses. The company is the world’s largest online gaming software supplier offering cutting edge, value added solutions to the leading operators in the iGaming industry. With a little over 5,000 employees, in 17 countries, owning 140 global licenses in 20 regulated jurisdictions, the supplier is a giant in its own right.
It also offers cross-platform management systems, running via a unified information system called the IMS, providing operators with the tools to maximize cross-selling opportunities, player loyalty and yield. Its product suite can be fully integrated into a complete cross-platform offering, enabling the players to access online, broadcast, mobile and server-based gaming terminals through a single account.
Source: “Playtech extends footprint in Greece with Novibet deal”. Playtech. October 19, 2020
