Playtech Partners with Pari-Mutuel Urbain to Strengthen Poker Services in France

Playtech has officially announced a strategic collaboration with Pari-Mutuel Urbain (PMU), a leading operator in the French gaming sector. This new partnership will allow PMU to tap into Playtech’s vast poker network services and content, further enhancing its offerings for French players.

PMU Joins the Ipoker.eu Network

As part of the partnership, PMU will be integrated into the Ipoker.eu network, one of the largest and most well-established liquidity pools in Europe. By joining this network, PMU gains access to industry-leading technology, providing their players with an elevated gaming experience. Playtech’s comprehensive poker portfolio, which includes a wide array of cash games, tournaments, and the flagship Twister Poker, will be made available to PMU customers, significantly enriching their poker options.

PMU aims to enhance its poker offerings by leveraging Playtech’s advanced platform features, which include gamification and tools designed to foster deeper player engagement. These innovations are set to provide a more immersive and exciting experience for PMU’s players, taking advantage of the latest technologies to boost excitement in every game.

This collaboration marks an important step in Playtech’s ongoing expansion as a provider of poker services in the growing French market. With a strong focus on customer satisfaction and player retention, Playtech continues to solidify its presence in key European markets like France.

Statements from Playtech and PMU Leadership

Marat Koss, Playtech’s Vice President of Interactive Gaming, shared his enthusiasm for the partnership, stating, “We are thrilled to partner with PMU, a leader in the French gaming market. France is a key market for Playtech, and this collaboration continues to highlight our commitment to providing innovative and engaging poker solutions to our licensees’ needs, ensuring an engaging experience for their players.”

Stéphane Auffret, PMU’s Product, Service, and Innovation Director, emphasized the strategic importance of the partnership, saying, “Partnering with Playtech and joining the iPoker network represents a significant step for PMU’s growth. This collaboration will allow us to offer our players an unparalleled poker experience. The integration of multi-vertical access through Turf and Sports Applications will enhance our offerings and consistently deliver the best experience and technology to our players. We are confident that this partnership will elevate our poker offerings and drive substantial growth in the French market.”

This strategic collaboration marks a pivotal moment for both Playtech and PMU, as it demonstrates their shared commitment to enhancing the poker experience for players in France. The new offerings and innovations from this partnership are expected to significantly boost the poker market in the region, benefiting both companies as they continue to expand their reach.

Source:

”Playtech Announces Partnership with Pari Mutuel Urbain as Poker provider in France”, playtech.com, February 03, 2025.