Playtech Partners with BVGroup for Exclusive Bingo Offerings

Playtech has entered into a significant long-term partnership with BVGroup, naming Playtech as the exclusive Bingo provider for its renowned brands, BetVictor and Heart Bingo. The collaboration was marked by the successful migration of these brands to Playtech’s advanced Bingo platform, reinforcing Playtech Bingo’s status as a leader in the UK market.

A New Chapter for BetVictor and Heart Bingo

As part of this deal, both BetVictor and Heart Bingo are now part of Playtech’s vast Bingo network, gaining access to the largest liquidity pool in the market. This change promises to offer players a diverse range of networked games, ensuring that familiar and popular Bingo options remain readily available. Playtech’s expertise in product and network management will be pivotal in supporting the integration, providing continuous guidance to ensure the partnership’s ongoing success.

The partnership also includes the addition of bespoke content from Playtech’s Eyecon studio, which is famous for creating some of the best Bingo slots in the industry, including hits like Fluffy Favourites. Playtech and BVGroup plan to collaborate closely on creating and promoting exciting new campaigns, further elevating the Bingo experience for players.

Marat Koss, the Vice President of Interactive Gaming at Playtech, expressed his enthusiasm for the new collaboration, emphasizing the strategic significance of the move. “We are excited to welcome BVGroup to the Playtech Bingo network,” Koss said. “This is a strategic move for BVGroup to transition their Bingo product to Playtech’s new cutting-edge Bingo platform. Heart Bingo is one of the industry’s most successful and well-known brands, and we look forward to working with the BVGroup team to maximize its potential and further strengthen our position as the largest B2B network. We are delighted that BVGroup shares our vision for Bingo and look forward to a long and successful partnership.”

Strengthening BVGroup’s Bingo Offerings

For BVGroup, the deal with Playtech represents an exciting opportunity to elevate their Bingo offerings. Dayle Fenton, Head of Casino at BVGroup, spoke about the importance of the partnership, stating, “We are excited to strengthen our partnership with Playtech and leverage their industry-leading Bingo platform. Playtech’s extensive network and expertise will enhance our offering, allowing us to provide an even more engaging experience to our players. We believe this collaboration will enhance our offerings and solidify our position in the market. This marks an exciting new chapter for BVGroup, and we look forward to calling ‘house’ on many exciting campaigns and projects ahead—but for now, eyes down!”

Source:

‘’Playtech Announces New Partnership with BVGroup as Bingo Provider’’ playtech.com. February 20, 2025.