Playtech and Bar One Expand Partnership to Enhance Sportsbook and Casino Offering

Playtech has announced the expansion of its partnership with Bar One, marking a significant enhancement of their ongoing collaboration. This newly established four-year agreement positions Playtech as the exclusive digital sportsbook provider for Bar One across the United Kingdom and Ireland. Additionally, Playtech’s cutting-edge casino and live casino products will now be introduced to Bar One customers, further elevating their gaming experience.

A Partnership Rooted in Success

This new deal builds on over a decade of collaboration between the two companies. Playtech has been a key player in powering Bar One’s retail sports betting operations, a relationship that has proven highly successful over the years. Under the agreement, Playtech will continue as the exclusive supplier of self-service betting terminals (SSBTs) to Bar One’s retail outlets, reflecting a shared commitment to innovation in the betting sector.

The partnership is well-timed, as Bar One has recently undertaken a comprehensive modernization of its Irish retail estate, upgrading its facilities and betting terminals to meet the growing demand for enhanced digital betting experiences.

The expanded partnership underscores Playtech’s dedication to meeting evolving customer expectations by providing advanced technologies for both retail and online platforms.

Yori Arami, VP Sports Commercial at Playtech, emphasized the importance of the collaboration in driving growth: “Bar One has become a driving force in Ireland, and we are excited to build on our successful partnership to help them grow further. Our software performance has made this ongoing partnership possible, and the new Digital Sportsbook and Casino proposition further increases the collaboration between the two companies. We are set on progressing plans to provide a customer-centric roadmap for the years ahead, as we continue to develop new technologies aimed at improving and maximising performance in the digital and the retail space.”

The inclusion of Playtech’s comprehensive casino suite introduces a new dimension to the partnership, giving Bar One customers access to a world-class digital gaming experience.

Bar One’s Commitment to Innovation

Bar One’s CEO, Barney O’Hare, expressed enthusiasm about the partnership’s progression and its impact on the company’s growth trajectory: “We are very pleased to extend further our important relationship with industry leader Playtech. With a full and recent upgrade and digitalisation of our entire Retail estate we have installed brand new sports terminals which form a key part of the future success of our company. We are very excited to also now bring the best Digital Sportsbook and Casino product to our customers and look forward to the success this partnership will undoubtedly bring.”

This collaboration highlights Bar One’s dedication to innovation and providing a top-tier betting experience, positioning the company as a leader in the Irish betting industry.

Source:

”Playtech Extends Partnership with Bar One Racing through New Multi-Product Deal”, playtech.com, November 26, 2024.