NetEnt’s Content Live in Michigan

NetEnt, one of the most recognizable content providers in the industry, has entered the iGaming market in the state of Michigan, United States, on the day Michigan Gaming Control Board (MGCB) launched online gaming and sports betting in the state.

Operators such as BetRivers/RSI, Churchill Downs, DraftKings, FanDuel, Golden Nugget, William Hill and WynnBET have started their operations in Michigan on January 22, and they all offer top-performing titles from NetEnt, which is now a part of the Evolution Group.

Operators in Michigan can offer Starburst, Blackjack and Divine Fortune, which are already player favorites in New Jersey, Pennsylvania, and West Virginia.

US Market a Priority

Representatives from Evolution, which recently went live with JVH Gaming, say that the successful launch with multiple operators is a result of months of planning and that the US market is a priority for the Evolution Group.

“Friday’s successful launch with multiple operators is the result of months of planning for Michigan’s go-live and years of on-the-ground experience in the US. America is an absolute priority market for Evolution Group, which is reflected by the scale of NetEnt’s first-day presence in Michigan,” said Jeff Millar, Evolution Commercial Director, North America.

Millar added that they are poised to add more operators in all US markets during 2021 and that they have a roadmap of high-profile game launches.

“We are poised to add more operators in all US markets during 2021 and have a roadmap of high-profile game launches. And, as we’ve once again shown, we’re ready for new markets being switched on and partnering casinos to offer a standout product to their players the minute they go live,” said Millar.

More About the Partners

NetEnt is a leading provider of top-notch gaming solutions. The company provides their services to some of the world’s most successful online casino operators. The company is regulated and licensed by the United Kingdom Gaming Commission. It holds licenses in Alderney, Belgium, Gibraltar, Malta, New Jersey, Romania and Spain.

Its cutting-edge platform and team of over 1000 professionals are responsible for creating thrilling games. The company handled 44.7 billion gaming transactions in 2018. It has strong presence in Sweden, Malta, Ukraine, Gibraltar, USA and Poland.

Evolution was founded in 2006 and it immediately had an impact on the European live dealer platforms. It has been growing ever since and has signed deals with a lot of companies and made new partners including 888 Casino, Betclic, Betsson and a lot more prominent companies.

As far as games go, the supplier has to offer Live Roulette, Lightning Roulette, Live Blackjack, Infinite Blackjack, Live Casino Hold’em and a lot more games.

Source: “NetEnt enters Michigan’s new igaming market on day one with multiple operators”. NetEnt. January 26, 2021.