Light & Wonder Partners with PENN Entertainment for Hollywood Casino Branded Live Dealer Games

Light & Wonder, Inc., a leading name in the iGaming industry, has announced a significant partnership with PENN Entertainment, Inc., resulting in the launch of an exclusive Hollywood Casino at Greektown branded live dealer games on PENN’s online platform in Michigan. This collaboration marks a major milestone as it is the first time Light & Wonder Live, a division of Authentic Gaming, has developed customized live dealer tables specifically branded for an operator in Michigan.

Additionally, it is the first instance where PENN Entertainment has introduced online casino games with branding tied to a local property.

A First in Branded Live Dealer Experiences

The new offerings on Hollywood Casino’s platform include blackjack tables branded with the Hollywood Casino at Greektown name, a feature designed to provide a localized and immersive gaming experience for players in Michigan. These branded tables are part of a broader strategy to create a more engaging and personalized online gaming environment that reflects the unique identity of the Greektown property.

Alongside the branded blackjack tables, Light & Wonder has also launched a new live-dealer version of LUCKY CAT BACCARAT, a popular game originally developed by Penn Game Studios (PGS), PENN Entertainment’s in-house game development studio. This addition brings a fresh and exciting option to the table, appealing to both baccarat enthusiasts and those looking to explore new games.

Light & Wonder Live is known for its loyalty to innovation and high-quality gaming experiences. The newly launched live dealer games come packed with exclusive features designed to enhance gameplay and provide a superior experience for players. These features include the SHUFFLE MASTER™ Side Bets, the SHUFFLESTARTM Continuous Shuffler, and PayMeNow, all of which contribute to a more dynamic and enjoyable gaming session.

Dana Jackel, Vice President of Commercial & Managing Director for U.S. iGaming at Light & Wonder, expressed enthusiasm for the launch, stating,“This is a very exciting launch for us. We expect that the combination of the Hollywood Casino brand and our premium features will make for a highly relevant and extraordinarily fun gaming experience in North America. We believe PENN Entertainment’s players will love our feature-packed live dealer casino portfolio, and we look forward to enjoying mutual success in Michigan and beyond.”

Enhancing the Online Casino Experience

The partnership between Light & Wonder and PENN Entertainment is poised to significantly enhance the online casino experience for players in Michigan. By integrating these bespoke gaming options, PENN is able to create important omnichannel touchpoints that connect the Greektown property with the Hollywood Casino online product. This strategic approach not only strengthens brand loyalty but also provides players with a more cohesive and integrated gaming experience, whether they are playing in-person at the casino or online from their own homes.

Jason Birney, Vice President of Operations at PENN Interactive, highlighted the importance of this collaboration, saying, “We are pleased to partner with Light & Wonder to launch these bespoke gaming options for our customers in Michigan. The addition of these games enhances our overall online casino offering in the state and creates important omnichannel touchpoints between our Greektown property and our Hollywood Casino product.”

As the online gaming landscape continues to evolve, partnerships like this one between Light & Wonder and PENN Entertainment will likely play a crucial role in shaping the future of the industry. The success of these branded live dealer games could pave the way for further innovations and collaborations, setting new standards for what players can expect from their online gaming experiences.

With over 4,500 games available from a global network of in-house and third-party studios, Light & Wonder’s online ecosystem is one of the most comprehensive in the industry. The company also places a strong emphasis on responsible gambling, ensuring that all games are supported by a range of tools designed to promote safe and enjoyable gaming.

As Light & Wonder and PENN Entertainment continue to explore new opportunities, players in Michigan and beyond can look forward to even more exciting and personalized gaming options in the near future.

Source:

”Our exclusively branded Live Dealer Games are now available through PENN’s Hollywood Casino Product! 📢 ”, linkedin.com, August 27, 2024.