ICONIC21 Rebrands to Elevate Live Gaming Experience

ICONIC21, formerly known as BETER Live, has officially rebranded as it embarks on an exciting new chapter in the live betting and gaming industry. Following its separation from the BETER Group, the company is setting its sights on becoming an industry leader through a focused, independent approach. The rebranding signals ICONIC21’s ambition to deploy its unique vision and evolve as a must-have provider in the fast-growing online gaming market.

ICONIC21’s Independent Vision and Super-Star Team

With this rebranding, ICONIC21 will operate independently, a move that allows the company to refine its strategies and focus more keenly on innovation and customer satisfaction. The company’s leadership includes a team of talented and creative minds within the gaming industry, helping drive ICONIC21’s vision forward. Having built a strong foundation, the business has already seen tremendous success by adopting a client-first approach, ensuring its products and experiences remain ahead of industry trends.

The company’s agile operations enable it to quickly respond to client requests, solidifying its position as a provider that prioritizes innovation and customization. By managing all operations internally, ICONIC21 can efficiently deliver tailored services that meet the unique demands of its partners, ensuring an optimized and personalized gaming experience.

ICONIC21 promises to further elevate its offerings over the coming months, emphasizing personalization and faster delivery of new features. The company is also sharpening its focus on securing strategic partnerships to enhance growth for both the company and its customers. By continuing to build these relationships, ICONIC21 aims to strengthen its market presence and provide partners with innovative, tailored solutions.

A key aspect of ICONIC21’s future plans includes the expansion of its product portfolio. The company aims to introduce more variety and innovative features, creating content that caters to a broader audience while engaging players on a deeper level. As part of this strategy, ICONIC21 will continue to focus on delivering groundbreaking, never-seen-before formats, including unique bonus features and live gameshows—a segment that has gained immense popularity in recent years.

Innovation in Gaming Content and Tools

Innovation lies at the core of ICONIC21’s mission. The company’s focus on unique gaming content is designed to meet the changing preferences of players across different markets. By developing never-before-seen game formats and expanding their product lineup, ICONIC21 aims to engage players in ways that set them apart from competitors. This includes a more dynamic and interactive live gameshow segment, which is becoming increasingly popular among players.

To complement its innovative gaming content, ICONIC21 is also enhancing its promotional engine. The company plans to introduce new tools and products to help partners run more effective marketing campaigns. These campaigns will be designed to drive player acquisition and retention through comprehensive and targeted efforts, allowing operators to better connect with their audience.

ICONIC21 is committed to raising the bar for customer personalization, a key aspect of its rebranding initiative. The company’s platform allows operators to tailor the live dealer and live gaming experiences offered to their players, aligning these experiences with their branding and meeting player expectations in specific markets. This level of customization helps ICONIC21’s partners build stronger connections with their players and create unique gaming environments that stand out in a competitive market.

As Edvardas Sadovskis, Chief Product Officer at ICONIC21, explained,“Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success.”

Sadovskis continued, “With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market. Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry. We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”

As ICONIC21 steps into this new phase, the company remains dedicated to pushing the boundaries of what’s possible in live gaming. By embracing innovation, personalization, and strategic partnerships, ICONIC21 is positioning itself as a leader in the industry. With a robust portfolio of content, an enhanced promotional engine, and a client-first approach, ICONIC21 is set to redefine live gaming and drive growth for both itself and its partners.

Source:

”BETER Live becomes ICONIC21”, europeangaming.eu, September 10, 2024.