ICONIC21 Deepens Partnership with Sweepium in the US

ICONIC21, a leading provider of premium live casino content formerly known as BETER Live, has taken another significant step in the sweepstakes market by enhancing its collaboration with Sweepium, a prominent B2B platform provider and content aggregator. This partnership extension will allow a greater number of Sweepium’s operator partners in the US to access ICONIC21’s cutting-edge, sweepstakes-ready live casino products.

The two companies initially teamed up in October, with ICONIC21’s content debuting on a limited number of Sweepium’s US brands. This expanded agreement highlights ICONIC21’s growing prominence as the preferred choice for sweepstakes-focused operators, further solidifying its influence in the live casino and real-money gaming sectors. Both industries are currently experiencing rapid growth, with sweepstakes emerging as a dominant force.

Innovative Content Driving Success

ICONIC21’s live casino offerings cover a broad spectrum of games, including Roulette, Blackjack, Baccarat, Sic Bo, The Kickoff, and Crash Live. Each game is designed to cater to both traditional real-money players and those engaging in sweepstakes gaming. The provider is renowned for introducing unique features, such as its Gravity Series and Grand Bonus Baccarat. Additionally, Crash Live is a groundbreaking game that integrates live hosting, delivering unparalleled interaction and entertainment to players.

The company’s content is streamed from state-of-the-art studios equipped with cutting-edge video, audio, and broadcast technology. This ensures a premium and immersive gaming experience for players at all times, setting a new standard in live casino entertainment.

The extended partnership aligns perfectly with ICONIC21’s vision of capitalizing on the soaring popularity of sweepstakes gaming. Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, emphasized the significance of the US market’s rapid adoption of sweepstakes gaming.

“Sweepstakes are sweeping across the US market and beyond, and operators want to offer their players the best content in the business,” Popa stated.

She added that this partnership allows Sweepium’s operators to deliver ICONIC21’s comprehensive portfolio of premium live content, which has already demonstrated global appeal among players.

This collaboration not only underscores ICONIC21’s commitment to meeting market demand but also positions the company as a key player in shaping the future of sweepstakes and live casino gaming.

Sweepium’s Role in Revolutionizing Sweepstakes

Daniel Mitton, Co-founder and Chief Business Development Officer at Sweepium, highlighted the remarkable rise of sweepstakes casinos and the role of live content in their success.

“The rise of sweepstakes casinos has been nothing short of meteoric, and at Sweepium, we are committed to offering the platform and content portfolio to our partners,”Mitton explained.

He praised ICONIC21 for creating content that resonates with players and exceeds expectations, noting its proven success and anticipating strong performance with additional partners.

As sweepstakes casinos continue to redefine the gaming landscape in the US, ICONIC21’s partnership with Sweepium serves as a testament to the growing demand for high-quality, engaging live content. By blending innovation with strategic collaboration, both companies are well-positioned to thrive in this dynamic market.

Source:

”ICONIC21 and Sweepium strengthen sweeps partnership” Press Release. November 05, 2024.