Caesars Entertainment Announces Strategic Partnership with Detroit Lions

Caesars Entertainment has announced an exciting new partnership with the Detroit Lions, making Caesars Sportsbook the Official Sports Betting Partner and Caesars Entertainment the Official iGaming Partner of the NFLteam. This collaboration brings together two powerhouse brands, offering unique experiences for fans and integrating Detroit Lions branding into Caesars’ digital platforms. It represents a significant milestone for both organizations, particularly as the Detroit Lions continue to build on their success as the defending NFC North champions.

A Customized Fan Experience

At the core of this partnership is a shared commitment to providing unique and engaging fan experiences. As part of this collaboration, Caesars Rewards® members will have access to custom fan opportunities, while Caesars will gain the rights to use official Detroit Lions logos and marks in a variety of online casino games. This branding integration will bring the excitement of Lions football directly to Caesars’ digital platforms, offering a fresh and immersive experience for fans.

The first game to launch under this partnership is a live dealer blackjack game, which will feature a specially designed Detroit Lions felt. The game is set to go live exclusively in Michigan for the 2024-25 NFL season, available on Caesars Palace Online Casino and Caesars Sportsbook & Casino for users aged 21 and older. The integration of Detroit Lions branding into this online casino game will offer fans a new way to connect with their favorite team.

Caesars Entertainment has already built a strong relationship with sports fans in Michigan, and this new partnership is set to strengthen that connection even further.

“We’re thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver,” said Eric Hession, President of Caesars Digital. “We’ve enjoyed a great relationship with sports fans in Michigan, and partnering with one of the most passionate fan bases in the NFL will help us grow that connection as we continue to expand our offerings in the state with the launch of Horseshoe Online Casino later this year.”

Through this partnership, Caesars brands—including Caesars Sportsbook, Caesars Sportsbook & Casino, Caesars Palace Online Casino, and the soon-to-launch Horseshoe Online Casino—will be prominently featured during Lions games at Ford Field. This exposure will include signage, advertisements, and other digital assets, allowing Caesars to engage with a highly passionate fan base.

Enhanced Game Day and Digital Experiences

The partnership will also enhance the game day experience for Detroit Lions fans, both at Ford Field and through Caesars’ digital platforms. According to Mace Aluia, Detroit Lions Vice President of Corporate Partnerships, “As we embark on this season, we’re proud to enhance our fan experiences with Caesars Entertainment. This partnership will unite Lions fans who are passionate about the team, offering them exclusive opportunities to engage with us both at Gamedays at Ford Field and through Caesars’ digital platforms here in Michigan.”

In addition to in-stadium branding and advertisements, Caesars will feature on Detroit Lions’ radio broadcasts and social media channels, further extending the partnership’s reach.

This partnership strengthens Caesars Entertainment’s presence in Michigan and aligns with the company’s broader regional growth strategy. Caesars already operates Caesars Windsor, a premier destination located just across the Detroit River in Ontario, Canada. In January 2023, Caesars Windsor celebrated the opening of Ontario’s first full-service sportsbook, allowing Detroit Lions fans and other sports enthusiasts to enjoy and wager on major sporting events in a world-class environment.

Caesars Sportsbook has been part of Michigan’s sports betting market since 2020, offering in-person wagering. In 2021, it expanded to mobile sports betting through a partnership with the Grand Traverse Band of Ottawa and Chippewa Indians. This partnership allowed Caesars to provide Michigan bettors with an industry-leading sports betting experience via its mobile app and desktop platform. Every bet placed through the app earns players Caesars Rewards® Credits, which can be redeemed for exclusive experiences or used to wager within the app.

In 2023, Caesars launched the Caesars Palace Online Casino, bringing the legendary Las Vegas Strip experience to online casino players across five states and provinces, including Michigan and Ontario. This easy-to-use online casino platform offers a wide range of casino games and will soon be joined by the Horseshoe Online Casino, set to launch in Michigan in 2024 through a partnership with the Sault Ste. Marie Tribe of Chippewa Indians.

Commitment to Responsible Gaming

As Caesars continues to expand its digital offerings, it remains committed to promoting responsible gaming practices. In March 2024, Caesars Sportsbook received the prestigious RG Check accreditation from the Responsible Gambling Council in Ontario, Canada. The recognition reflects Caesars’ adherence to the highest standards of responsible gaming practices. Additionally, Caesars was awarded the National Council on Problem Gambling’s Corporate Social Responsibility award in July 2024, further highlighting its efforts to prioritize player safety and well-being.

Source:

”Caesars Entertainment Partners with the Detroit Lions Ahead of the 2024-25 NFL Season”, newsroom.caesars.com, September 04, 2024.