BETER Live Appoints Alina Mihaela Popa as Chief Commercial Officer to Drive Global Partnerships and Growth

In an exciting development for BETER Live, the live content provider has appointed Alina Mihaela Popa as its new Chief Commercial Officer. This strategic hire comes at a pivotal moment for the company, which is rapidly scaling with numerous new products, market launches, and operator partnerships on the horizon.

Alina’s Journey in the iGaming Industry

Alina Mihaela Popa brings nearly a decade of invaluable experience to her new role at BETER Live. She began her career in the iGaming industry as an Account Manager at Pragmatic Play, where she quickly established herself as a formidable talent. Her ability to build and nurture client relationships set her apart, leading to significant success in her role.

Her journey continued at Skywind Group, where she held prominent positions including Senior Partnership Management Team Lead and Senior Business Development Manager. In these roles, Alina was instrumental in securing major partnerships and driving revenue growth for both B2B and B2C businesses. Her knack for developing and managing strategic relationships was a key factor in her success.

As the newly appointed Chief Commercial Officer at BETER Live, Alina will oversee all commercial activities. Her responsibilities will include forging new partnerships with operators in key regulated markets across the globe. Additionally, she will ensure that existing partners maximize the opportunities presented by BETER Live’s innovative portfolio of live content.

The management team at BETER Live is thrilled to have Alina join the c-suite. Her extensive knowledge and experience in the industry are seen as invaluable assets that will help scale the business to new heights. The provider is confident that under Alina’s leadership, they will continue to expand their footprint in the rapidly evolving live gaming market.

BETER Live’s Growth and Ambitions

The company has quickly established itself as a must-have live content provider. The company’s suite of next-generation games has enabled operators to deliver highly engaging and entertaining experiences to core player audiences. This includes the lucrative but challenging Millennial and Gen Z cohorts, who are known for their discerning tastes and high expectations.

With Alina onboard as Chief Commercial Officer, BETER Live expects to continue its rapid growth trajectory. The company has bold and ambitious plans for the coming months, including the deployment of new products and the expansion into new markets. Alina’s expertise in driving commercial success will be crucial as BETER Live executes these growth strategies.

The appointment of Alina Mihaela Popa as Chief Commercial Officer marks a significant milestone for BETER Live. Her impressive track record in the iGaming industry, coupled with her strategic vision, positions her well to lead the company’s commercial activities. As BETER Live continues to innovate and expand, Alina’s leadership will undoubtedly play a key role in achieving the company’s ambitious goals.

This strategic hire reflects BETER Live’s responsibility to scale its operations and enhance its market position. With Alina at the helm of commercial activities, the company is well-positioned to capitalize on new opportunities and deliver exceptional value to its partners and players. The future looks bright for BETER Live as it continues to push the boundaries of live gaming entertainment.

Source:

”BETER Live names Alina Mihaela Popa as Chief Commercial Officer” Press Release. July 25, 2024.