BETBAZAR and ICONIC21 Forge Partnership to Enhance Live Casino Market

BETBAZAR, a global leader in the B2B iGaming marketplace, has been on an impressive growth trajectory this year, driven by strategic partnerships and innovative collaborations. The company’s latest deal with live casino supplier ICONIC21, formerly known as BETER Live, marks another milestone, enhancing its portfolio with a diverse range of high-quality live dealer games.

Renowned in the gaming industry, ICONIC21 has carved a niche with its extensive catalog of live casino titles, ranging from traditional classics like blackjack and roulette to culturally popular options such as Sic Bo. The provider’s unique selling point lies in its ability to integrate bonus multipliers into its games, a feature designed to elevate user engagement.

Expanding BETBAZAR’s Marketplace Offerings

This partnership will see BETBAZAR’s marketplace enriched by the complete ICONIC21 collection, comprising 20 distinctive titles. Operators using the platform will benefit from expanded choices, alongside innovative promotional features like Bet & Get campaigns and tournaments.

ICONIC21’s games are broadcast 24/7 from professional studios, offering players an authentic casino ambiance. The live streams, hosted by skilled presenters, replicate the vibrant atmosphere of brick-and-mortar casinos, creating a captivating experience for players.

Among its extensive offerings, ICONIC21’s “Gravity Series” games stand out as a key attraction. These games incorporate visually stunning designs, dynamic backdrops, and multipliers that can deliver winnings up to 1,000 times the stake. Their innovative twist on classic formats positions operators to differentiate themselves in an increasingly competitive market.

ICONIC21 doesn’t stop at delivering great games—it also ensures that its titles can be customized to align with the specific needs of its partners. This tailored approach allows operators in the BETBAZAR network to adapt games to their audiences, further enhancing player engagement and satisfaction.

BETBAZAR CEO Alex Iaroshenko expressed his enthusiasm for the collaboration: “With live casino titles providing an exciting vertical for operators that delivers the closest thing to a real bricks-and-mortar experience, we’re delighted to team up with one of the industry’s leading live game providers, ICONIC21, in a partnership that will enhance the range of options available via our marketplace. With ICONIC21’s expansive library providing everything from classic table games to Asian favourites as well as unique titles that offer additional bonus multipliers for increased user engagement, we’re sure their games will go on to be a big hit with customers and players alike.”

Broader Reach for ICONIC21

This partnership also benefits ICONIC21 by significantly expanding its reach. The BETBAZAR marketplace provides unparalleled access to operators worldwide, helping ICONIC21 distribute its games to a broader audience.

Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, commented: “Having built up a market-leading collection of live casino games that encompasses everything from blackjack and roulette to specialised offerings like The Kickoff and Crash Live, we’re thrilled to now be able to get our titles out to an even wider audience by offering them to operators through the BETBAZAR marketplace. BETBAZAR’s impressive outreach and strong standing within the iGaming community will ensure that more prospective partners now have access to all of our releases, empowering them to offer a more engaging user experience to customers that can be fully customised to suit their needs.”

This collaboration highlights BETBAZAR’s commitment to delivering diverse, high-quality gaming experiences to its partners and customers. By incorporating ICONIC21’s innovative live dealer games, the company not only strengthens its marketplace offering but also paves the way for operators to elevate their player experiences with cutting-edge content.

Source:

”BETBAZAR partners with ICONIC21 to enhance live casino offering” Press Release. November 19, 2024.