Global Collaboration Agreement Signed Between Playtech and Playson

A content distribution agreement was signed between the casino software provider and leading gambling technology company – Playson and Playtech. Via this deal, Playson’s portfolio will be available to its latest partner’s global network through its content integration with POP (Playtech Open Platform).

Among the other releases, the provider’s popular titles such as Solar Queen and Rome: Caesar’s Glory, along with its new Funky Fruits series and Timeless Fruits Slots portfolio, will soon be made available to some of the most well-respected operators in the industry: Playtech affiliates.

Besides the games…

…another thing included in the new partnership is the supplier’s promotional tools, such as its integration-free jackpots, seamless play, extra spins, and regular tournaments with daily price drops, all of which are proven to enhance player retention.

A Milestone

For the slot provider, the collaboration with Playtech marks an important milestone. At the same time, it is a demonstration of the quality of its games portfolio and widening the reach of its content to players worldwide.

“Playtech is one of the sector’s largest software development companies and we’re thrilled to have partnered with them. With Playtech operating in every key market, this strategic deal is sure to open up some exciting opportunities in the months and years to come,” said Aleksander Ivshin, Playson CEO.

The developer features a portfolio with over 65 omni-channel casino games…

… and supply the online operators in over 17 regulated jurisdictions. Its games are tested and certified for all major European regulated territories including Malta, Italy, Spain, Sweden, UK, Romania, plus many more, and we are constantly expanding our presence across the globe.

With its team of dedicated professionals spread across Malta, Ukraine, United Kingdom and Greece, the company provides a first-class solution for a wide range of highly-respected iGaming operators and aggregators. From engaging math and mechanics within games, to value-adding bonus features, promotional consultancy and regular in-house network promotions, the releases by this brand are very popular amongst players.

The Other Side is Equally Delighted About the Signed Deal

Since its inception in 1999…

…Playtech has grown to be regarded as one of the gambling veterans and one of the largest online gaming software suppliers. From the very start, its approach has been centered on the continual development of best-of-breed gaming products and content, while its success and good name were built upon strong partnerships with some of the best suppliers and operators such as William Hill, Paddy Power, BGO and many others.

Of the brand’s latest partnership, James Frendo, Director of Casino, considers it to be a valuable contribution. He said that its partner’s games are very popular and therefore a great addition to its offer.

“Playson games are hugely popular and we’re delighted to add its burgeoning portfolio to POP. We aim to deliver our customers the best possible experience, along with the market’s finest games, and I know Playson’s titles will be a huge hit with operators around the world,” commented Frendo.

Source: “Playson Secures Global Partnership With Playtech”. Playson. April 28, 2020.