Playtech Expands Its Partnership with Veikkaus

Playtech, a global leader in gambling technology, has officially launched its Live Casino platform in collaboration with Veikkaus, Finland’s state-owned gambling monopoly. This milestone follows a successful partnership spanning online casino, online poker, retail VLT machines, and casino management systems.

Playtech’s selection as Veikkaus’ inaugural Live Casino provider came after a rigorous public procurement process.

The launch represents the culmination of a detailed integration and regulatory approval process, enabling Veikkaus to introduce a range of Playtech’s Live Casino games. These offerings mark the beginning of a broader rollout planned for the coming months, as Veikkaus aims to enhance its portfolio with additional titles tailored to the Finnish market.

Exclusive Games and Tailored Experience

The newly launched Live Casino includes a variety of network games and game shows, such as Mega Fire Blaze Roulette, Adventures Beyond Wonderland, Spin a Win, and The Greatest Cards Show. Additionally, players can access exclusive Blackjack and Roulette tables hosted in a specially designed studio branded for Veikkaus.

This state-of-the-art studio features Finnish-speaking dealers, ensuring a personalized and immersive gaming experience. Representing Veikkaus’ brand values, the dealers help create an authentic atmosphere that aligns with the operator’s commitment to providing high-quality entertainment for its players.

Fredrik Sylvander, Commercial Director at Playtech, expressed enthusiasm for this significant step in their ongoing relationship with Veikkaus. He stated, “We are thrilled to have completed the launch with Veikkaus, marking a significant milestone in our successful partnership. We take pride in supporting Veikkaus in delivering a premium live gaming experience through our state-of-the-art studio and exclusive game offerings.”

Sylvander also emphasized the tailored approach taken for the Finnish market, noting, “Leveraging our expertise and market knowledge, we have crafted a tailored Live offering that meets the needs of the Finnish market and provides an unparalleled gaming experience for Veikkaus’ customers. We are excited to have started this new chapter and to continue supporting Veikkaus in achieving their vision in Live casino.”

This collaboration highlights Playtech’s adaptability in developing customized solutions to meet local market demands. By combining advanced technology with a focus on customer experience, the company aims to strengthen its position as a leading provider of live gaming solutions globally.

Building on a Strong Foundation

The Live Casino launch further solidifies Playtech’s relationship with Veikkaus. Their partnership has been instrumental in providing Finnish players with innovative gaming solutions across various channels. With this new addition, Veikkaus can now offer an enhanced range of products that cater to the evolving preferences of its audience.

Playtech’s commitment to innovation and tailored services ensures that Veikkaus remains competitive in a rapidly changing industry. As both companies continue to collaborate, Finnish players can look forward to more engaging and localized live gaming experiences in the future.

Source:

”Playtech launches Live Casino with Veikkaus in Finland”, playtech.com, December 02, 2024.