Pragmatic Play Expands Partnership with BetPlay, Bringing Custom Studio Solutions to Colombia

Pragmatic Play, a top-tier content provider in the iGaming industry, has announced an exciting expansion of its existing partnership with BetPlay, one of Colombia’s leading operators. This latest development will see BetPlay integrate Pragmatic Play’s innovative Smart Studio solution into its platform, a move that highlights the strengthening relationship between the two brands. This deal builds upon the original partnership established in 2021, when BetPlay first gained access to Pragmatic Play’s diverse range of slot games and live casino offerings.

The expanded collaboration represents a significant milestone for both companies, as BetPlay continues to offer top-quality gaming experiences to its customers. With the introduction of Pragmatic Play’s Smart Studio solution, BetPlay will now have greater control over its gaming environment, allowing it to customize and brand its content to suit the needs of its Colombian audience.

Smart Studio Technology Enhances Gaming Experience

Pragmatic Play’s Smart Studio solution is at the heart of this new phase of collaboration. The solution offers a high level of customization, enabling operators like BetPlay to adjust the visual and operational aspects of the gaming environment. It incorporates advanced technologies that empower BetPlay to tailor the user experience, providing a unique and immersive experience for players.

BetPlay’s move to integrate this cutting-edge solution demonstrates its commitment to staying ahead in the highly competitive Latin American market, where offering localized and personalized gaming experiences can significantly enhance player engagement. The Smart Studio solution ensures that operators have the tools to differentiate their platforms, providing exclusive content that aligns with their branding while delivering a unique experience for players.

This expansion underlines Pragmatic Play’s strategic focus on growing its presence across Latin America. Over the past few years, Pragmatic Play has consistently made strides in the region, forming partnerships with key operators and offering a range of gaming content tailored to local markets.

Victor Arias, Vice President of Latin American Operations at ARRISE, which powers Pragmatic Play, commented on the importance of this new chapter in the partnership. He stated, “Expanding the relationship with BetPlay to deliver customized titles for their customer base in Colombia is another great milestone for Pragmatic Play in its continued growth strategy across Latin America.”

Arias went on to highlight how the partnership between Pragmatic Play and BetPlay has evolved, noting that the addition of the Smart Studio solution marks a significant step forward in delivering localized content. He added, “The relationship between the two brands has gone from strength to strength since first collaborating together, and the addition of the Smart Studio solution to deliver localised content is set to be a very exciting prospect.”

A Strengthened Partnership

BetPlay has been at the forefront of Colombia’s iGaming market, consistently seeking ways to enhance its offerings and attract new players. The partnership with Pragmatic Play has proven to be highly successful, and this latest development serves as a testament to the shared commitment of both brands. By integrating bespoke studio content, BetPlay is poised to further solidify its position in the market.

Geovanni Florez, Director of Operations and Product at BetPlay, expressed his enthusiasm for the enhanced collaboration, stating, “We are delighted to grow our relationship with Pragmatic Play and continue our joint success by delivering bespoke dedicated studio content, where we can showcase our brand and enhance the experience for our customers.”

Florez further emphasized the importance of delivering exclusive content that aligns with the BetPlay brand and enhances the gaming experience for their audience. He added, “Our partnership highlights our shared commitment to delivering exceptional titles and we’re thrilled to exhibit this exclusive new content.”

The integration of the Smart Studio solution is expected to elevate the gaming experience for BetPlay’s customers, offering an unparalleled level of personalization and immersion. As Pragmatic Play continues to expand its footprint across Latin America, this collaboration with BetPlay marks an important step in delivering localized and engaging content to players in the region.

For both Pragmatic Play and BetPlay, this partnership represents a win-win scenario. Pragmatic Play gains a stronger foothold in one of Latin America’s most dynamic markets, while BetPlay continues to offer top-tier, innovative content to its growing customer base.

With this expanded collaboration, players across Colombia can look forward to a new era of gaming, where the experience is not only immersive but also tailored to meet the specific preferences and expectations of local players.

Source:

”PRAGMATIC PLAY EXPANDS BETPLAY ALIANCE WITH SMART STUDIO SOLUTION”, pragmaticplay.com, September 17, 2024.