Playtech’s Live Casino Offering Live with Betsson Brands
Playtech, one of the leading technology companies in the iGaming industry, has signed a long-term partnership agreement with Betsson Group. The partnership sees Playtech’s extensive live casino offering going live on Betsson’s brands, Betsson, Betsafe, NordicBet, and EuropeBet.
Players who enjoy Playtech’s live casino titles such as Live Quantum Blackjack, Live Slots, and Adventures Beyond Wonderland will be able to experience these titles on Betsson’s brands.
The partnership will last four years. Playtech has already launched its iPoker network with Betsson’s group and this partnership enhances the collaboration established between the two companies. The developer’s titles are backed by premium software and services that are in compliance with regulatory requirements across multiple jurisdictions.
Live Casino Booming
Representatives from Betsson say that the popularity of live casino is at an all-time high and that this partnership will give them access to some of the best live casino titles on the market.
Ciara Nic Liam, Commercial Director, Gaming Betsson Group, said: “The continued popularity of live casino shows no signs of slowing down, which is why giving our players access to Playtech’s wide breadth of live casino games is a really exciting proposition.”
Officials from Playtech, which recently extended its partnership with Flutter Entertainment, say that they are proud about being in business with an operator such as Betsson and that they are certain that their products will enhance Betsson’s offering even further.
Shimon Akad, Chief Operating Officer at Playtech, added: “Betsson Group is a highly respected operator within the online gambling industry, and we are very proud to be working with them. Betsson Group already offers an excellent player experience to its significant international audiences and we are confident that Playtech products and innovations will only serve to enhance this experience further. With a continued focus on safer gambling, Playtech’s core strategy is to offer long-term sustainability and innovation for operators and a safe, enjoyable environment for players.”
More on the Provider
Playtech was founded in 1999 and ever since then, its approach has been centered on the continual development of best-of-breed gaming products and content, and its success built upon strong partnerships with their licenses. The company is the world’s largest online gaming software supplier offering cutting-edge, value added solutions to the leading operators in the iGaming industry. The brand has a little over 5,000 employees, in 17 countries, owning 140 global licenses in 20 regulated jurisdictions.
It also offers cross-platform management systems, running via a unified information system called the IMS, providing operators with the tools to maximize cross-selling opportunities, player loyalty and yield. Its product suite can be fully integrated into a complete cross-platform offering, enabling the players to access online, broadcast, mobile and server-based gaming terminals through a single account.
Source: “Playtech signs new long-term agreement with Betsson Group”. Playtech. March 24, 2021.
