Pragmatic Play and Betway Expand Partnership

Pragmatic Play, one of the most prominent content providers in the industry, has signed a partnership extension with the leading UK operator Betway. The extended partnership now includes Pragmatic’s live casino products.

Betway already has the provider’s slots in its offering, thanks to the partnership signed in December 2020. The extension of its partnership with the renowned provider means that the operator will be able to offer its partner’s immensely popular live casino products.

Thanks to the extended partnership, Betway players will be able to access titles such as Mega Wheel, Blackjack Azure, and Roulette games.

All of the provider’s live casino titles are broadcast from its state-of-the-art studio in Bucharest, featuring 4k video technology and immersive sound systems.

Excited to Expand

Representatives from Pragmatic say that they are enjoying their partnership with Betway and that they are excited about expanding their relationship with the operator.

Bhotesh Maheshwari, VP of Commercial Strategy and Operations at Pragmatic Play, said: “Betway has only been a customer for a few months and we’re already enjoying a fantastic partnership.

“Our Live Casino portfolio offers operators cutting-edge games designed for players of all tastes and we are very excited to take this relationship to the next level.”

Officials from Betway say that the provider’s slot content has been a great addition to their offering and that they are delighted about being able to offer their live casino content as well. They are looking forward to a successful partnership in the future.

Paul Adkins, Marketing & Operations Director at Betway, said: “Pragmatic Play’s slot offering has been a great addition to our online casino, and we’re delighted to be complementing that with their Live Casino range as well.

“Adding new verticals from Pragmatic Play was very easy through their single API integration and we look forward to enjoying continued success together in the future.”

A Multi-Product Portfolio

Pragmatic is a leading content provider to the iGaming industry. The company offers a multi-product portfolio of innovative, regulated, and mobile-friendly slots, live casino, bingo, and more. Its focus is to design games perfect for player experience on mobile and desktop. The company delivers immersive and exciting games. The reputation of this provider is built on reliability and a long track record of rapid delivery and the ability to tailor their products according to the needs of the operators. It is constantly evolving, signing deals with some of the biggest names in the iGaming industry. Some of its partners include PokerStars, Mr Green, Kindred, William Hill, LeoVegas, Casumo, bwin, Bethard, Bettson, and more.

Source: “Pragmatic Play Grows Betway Partnership With Live Casino Addition”. Pragmatic Play. March 22, 2021.