Aspire Global Enters Regulated US Market Thanks to Deal Between Pariplay and 888casino

Aspire Global proudly announced that Pariplay has entered the regulated US market, through an agreement with world leading operator, 888 Holdings.

Both brands have been partners for a long time and Pariplay will enter the market in New Jersey to provide the U.S. audience with their content aggregating platforms and a wide range of top-notch casino games content.

The game portfolio that will be on offer consists of proprietary game titles as well of a wide range of games from leading third-party providers. All of these providers hold licenses to operate in the state of NJ.

A String of Deals to Strengthen U.S. Presence

Pariplay has prepared several new deals and their aim is to make a big impact in the regulated iGaming market in the United States and to be the leading game aggregator.

Representatives from Aspire Global say that this is a major agreement and that they are very excited. They also say that the acquisition was intended to boost B2B growth and external game sales…

“This is a significant agreement and we are very excited for Pariplay. We acquired the company with the purpose of accelerating B2B-growth and external game sales through a new sales channel outside of our own partner network. Moreover, we hoped that Pariplay’s iGaming license for New Jersey could act as the spearhead of our future efforts to enter the US market. Today’s news is fully in line with our M&A-strategy and we look forward to realizing the full potential of this opportunity,” says Tsachi Maimon, CEO at Aspire Global.

Officials from 888 Holdings say that Pariplay has been a long-standing partner and that this agreement strengthens their relationship for the future. They say that they are looking forward to presenting Pariplay’s game content to their NJ audience.

“Pariplay is a long-standing partner of ours and this important agreement strengthens our relationship going forward. We look forward to presenting Pariplay’s leading game content to our New Jersey-audience and hope to go live soon, subject to the relevant regulatory approvals,” said Yaniv Sherman, SVP Head of Commercial Development at 888.

Source: Miller, George. “Aspire Global Enters the Regulated US Market as Pariplay Signs Agreement with 888 in New Jersey”. European Gaming. November 4, 2019.